Allan Paterson, ecommerce manager

Allan
Paterson

Ecommerce Manager, Sydney. Eight years trading Le Creuset in Australia and New Zealand.

Allan Paterson
Fig. 01 Tenure Outcomes Previously About Contact

I own ecommerce trading for Le Creuset in Australia and New Zealand: the trading calendar, the acquisition budget, the site, and a team of three. Eight years in the role. In that time I've built the reporting the business now plans from, expanded into New Zealand and moved in-house fulfilment to a 3PL, and delivered revenue growth in [seven of eight] years.

Le Creuset ANZ runs on shared global infrastructure, so the local roadmap is negotiated rather than decided. Eight years of that has made me precise about which problems are worth escalating and which I can trade my way around.

Figure 01. Roles, current vs. prior
Solid band = Le Creuset · overlaps are concurrent
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Outcomes delivered
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Outside the role

Outside work I'm usually at the beach, in the gym, or arguing with a pizza dough that has its own opinions. I also build things I don't strictly need: Power Query models, dashboards, the occasional half-finished SaaS idea. That's where a lot of what I know about how commerce platforms actually fit together came from.

Current role, in full

Le Creuset Australia New Zealand, Ecommerce Manager (AU & NZ)

Jun 2018 – Present · Sydney

Ecommerce Manager, AU and NZ. I own trading performance for both markets: the calendar, the acquisition budget, the site experience and a team of three.

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Previously

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Contact

Sydney-based, AU and NZ markets. If you're hiring, or you want a second opinion on a trading plan, email me - I answer everything.

allanwpaterson@gmail.com linkedin.com/in/allan-paterson
Sydney, NSW